Monday, June 8, 2009

Rebranding America.

About this piece: Andy Spade co-founded both Kate Spade and Jack Spade, and recently launched a branding studio and store, Partners & Spade with Anthony Sperduti who has worked as an art director in New York City for many years.

"Our thinking behind the assignment's solution is that by offering a simple apology, we acknowledge our mistakes with the hopes of restarting our relationship with the rest of the world."

Recently, Paper Mag brought together "15 of the country's best visual communicators to redefine our image". I really was infinitely inspired by these artists eclectic takes on what they believe our new image should be as projected to our fellow human beings worldwide.

Sunny Side Up!,

No comments: